Online Marketing Tips by Peggy McColl

Action…Action…We Want Action

posted by peggy in 2010, Announcements, Marketing on September 7, 2010

Action…Action…We Want Action
 
One of my clients, Dr. Stacia Pierce (she knows I am writing about her by the way) read my book, Viral Explosions and had her assistant contact me.  She left a voicemail indicating they wanted to hire me to do one-on-one coaching.  I went to her site and was very impressed by her [...]

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Your Invisible Sales Force

posted by peggy in 2010, Announcements, Marketing on September 3, 2010

Your Invisible Sales Force

It is always easier and usually more enjoyable to earn new business when someone recommends you.  Great referrals come from your free sales force – your raving fans.  These fans are out doing business development for you without you knowing and often without you even asking. 
The shortest distance between you and [...]

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Cobbler’s Children Have No Shoes

posted by peggy in 2010, Announcements, Marketing on August 30, 2010

“Practice what you preach” is an expression that is better taken in the spirit of its meaning rather than as a hard and fast rule. 
In my book, Viral Explosions and when I am speaking I talk about how important it is to have new content on your website.  Then I look at the video [...]

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Modeling a Great Product Launch

posted by peggy in 2010, Announcements, Marketing on August 24, 2010

Modeling a Great Product Launch
 
As a constant observer of all things related to internet marketing, I have seen a lot of people following the product launch formula.  This program is when you do a series of videos (giveaways) that gets people to sign up throughout the process creating a funnel of prospective customers.  Then you [...]

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Is Pay Per Click for You?

posted by peggy in 2010, Announcements, Marketing on August 20, 2010

Is Pay Per Click for You?
 
I recently watched a coaching client transform into the Tasmanian Devil from an old Bug’s Bunny cartoon before my eyes.  She got herself so confused and worked up about all of the rules and guidelines of a Pay-Per-Click (PPC) campaign she was spinning out of control and unable to [...]

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Are You Missing Out on Great Opportunities?

posted by peggy in 2010, Announcements, Marketing on August 17, 2010

Are You Missing Out on Great Opportunities?
 
Recently I mentioned that I flew out to Los Angeles to make my big screen debut.  Here is the back story.
I was hired by the Creator and Executive Director of the movie to coach them through the launch of the movie, The Inner Weigh.  It is about how to [...]

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How to Find Your Match…Professionally Speaking

posted by peggy in Announcements on August 12, 2010

How to Find Your Match…Professionally Speaking
 
“If I could just clone myself…”
“It’s a perfect match because she is just like me.”
Do these thoughts sound familiar?  It’s great when you can find a business partner, assistant or collaborator who is similar to you.  When personality, work ethic, sense of urgency and commitment to excellence are a good [...]

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How to Save Mulla on Web Design

posted by peggy in 2010, Announcements, Marketing on August 7, 2010

How to Save Mulla on Web Design   
 
Do you want to get the website of your dreams without paying a fortune for it? 
That is not a rhetorical question…
If you want a web designer to increase the price, put other jobs ahead of yours and screen your calls, just tell him/her, “I don’t know what [...]

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Attracting Dream Clients

posted by peggy in 2010, Announcements, Marketing on August 3, 2010

Attracting Dream Clients
 
This is not another “how to attract more clients” article.  This is about what it takes to get the good ones and purge the not-so-good ones.      
When you are first starting out in your new venture it feels strange and unwise to turn down business.  Have you ever thought or heard yourself [...]

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Charting Your Course for Finding Affiliate Partners

posted by peggy in 2010, Announcements, Marketing on July 30, 2010

Charting Your Course for Finding Affiliate Partners
 
 

In my previous blog post, “What is Affiliate Marketing …Really” I introduced you to the basics and now I want to show you how to plan and execute your efforts to find affiliate partners.
Create a chart to track your efforts.  This can be done in either a Word program [...]

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